Basic Job Information

Designation: Content Strategist

Department: Marketing

Location: Baluwatar Chowk, Kathmandu

Experience: Entry Level

Salary range: Negotiable

Employment Type: Full Time

If your TikTok For You Page feels like home—and you understand why certain videos take off while others don’t—we should talk.

About the Role

We’re looking for a creative Content Strategist who can confidently manage content across all major social platforms, with deep, standout expertise in TikTok. This role is for someone who knows how to adapt ideas for different audiences and algorithms—but truly shines when it comes to TikTok storytelling, trends, and growth. You’ll be responsible for shaping content from idea to execution: ideating, planning, directing shoots, and occasionally stepping in front of the camera. If you believe great content is intentional, timely, and designed for the platform it lives on, you’ll feel right at home. 

What You’ll Be Doing

• Conceptualize high-impact content across platforms, with a strong focus on TikTok-first ideas—from trend-led videos to original series
• Plan and manage content calendars that align with brand goals, launches, and real-time cultural moments
• Direct and support shoots—guiding creators, setting the tone, and ensuring content performs across channels
• Stay ahead of trends, sounds, formats, and platform shifts (yes, scrolling is research)
• Step in front of the camera when needed—talking, reacting, acting, or simply being your natural on-screen self
• Analyze performance across platforms to understand what works, why it works, and how to scale it

What We’re Looking For

• A creative thinker with a strong strategic foundation
• Proven fluency across social platforms, with exceptional command of TikTok as a growth and storytelling tool
• Deep understanding of TikTok culture, trends, pacing, and audience behavior
• Comfortable directing shoots and collaborating hands-on with creators
• Confident, camera-ready, and adaptable on screen when required
• Highly organized yet agile enough to pivot when trends change overnight
• Bonus points if you’ve grown an account, launched a recurring series, or driven viral moments

Apply with your portfolio, social handles, or examples of content you’ve concepted, directed, or scaled.

Let’s make scroll-stopping content together